![]() Nordstrom ended the experiment in May, she said, in part because of the comments. “We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.īut when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved. Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers - how many came through the doors, how many were repeat visitors - the kind of information that e-commerce sites like Amazon have in spades.
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